Regenerative Tourism Approach
We believe tourism should create a positive experience
for everyone involved. Our fair trade policy ensures that
the people we work with and the communities we visit,
benefit from responsible and respectful travel.
Our enviromental Commitments
Fair partnership
We work with local partners who share our values and treat their team and communities fairly
Fair pay
We support fair wages and ensure our partners are compensated equitably
Supporting Local
We prioritize local businesses and products, helping to strengthen the local economy
Respect culture
We promote cultural understanding and ensure our tours are non-exploitative
Ethical choices
We make responsible choices in our supply chain, minimising harm to people and the environment
xploring Iceland is a tourism company that takes pride in fair trading with its local partners and with concern for the environment and animal welfare. We aim to maintain long term relationships with our customers, suppliers and local stakeholders, based on solidarity, trust and mutual respect.
In 2024 we were chosen to be a part of CE4RT (Circular Economy for Regenerative Tourism), a fully funded European project to assist tourism SMEs in their sustainability journey.
What is regenerative tourism?
Regenerative tourism is an emerging approach to travel that goes beyond sustainability, aiming not only to minimize harm but to actively improve the environment, communities, and ecosystems visited. While sustainable tourism focuses on reducing negative impacts, regenerative tourism seeks to leave a destination better than it was before.
Exploring Iceland´s Commitment to Continuous Improvement
We believe that the approach to Regenerative Tourism is a lifelong project, we are committed to continuously improving our practices to ensure they align with evolving fair trade, sustainability, and ethical tourism standards.